Booming China Show to Add New Halls for 2018 Edition
Qingdao, China: China’s seemingly endless appetite for more seafood, especially imported seafood, drew a record crowd to the Qingdao International Expo Center the first week of November. Visitor attendance reached almost 30,000, as buyers filled the aisles of the eight exhibit halls for the three-day event that highlighted once again the growing demand in the world’s largest seafood market.
“The show was wonderful,” said Ricardo Arriagada Vicencio, Regional Director of ProChile, which has a large pavilion at the show each year. “The first day was amazing. Our companies were all very happy.”
The 22nd annual edition of CFSE featured 1,500 exhibiting companies from 45 countries. Net exhibit space was 36,300 square meters, an increase of 7 percent over CFSE 2016. More than 29,250 people attended, a 5 percent jump from the previous year. All together, companies from more than 100 countries participated.
“The show would have been larger, but we sold out all the halls we allocated this year and we had to turn companies away,” said Peter Redmayne, president of Sea Fare Expositions, Inc., the show’s developer and overseas organizer. “Next year, we’ll add the last two available halls at the Expo Center to meet the anticipated demand. If we sell out those halls, the total exhibit space will be about 45,000 square meters, which would easily make CFSE the largest seafood show in the world.”
While the sheer number of buyers was somewhat overwhelming, exhibitors noted the quality remained very high. “The show was a big success again this year,” said Rasmus Soerenson, executive vice president of sales for American Seafoods. “There were a lot of people, but what we found was that it was really quality people that came to the show, not just traffic.”
Many of the additional buyers came from third and fourth tier Chinese cities, said Yang Hong, general manager of Beijing-based Sea Fare (China) Ltd. “Buyers from these cities, which are still quite large by international standards, are wanting to import directly instead of just buying from big importers in cities like Shanghai, Beijing and Guangzhou. There’s added incentive as they see their seafood sales keep growing.”
The increasing Chinese demand for imported seafood was one reason Board Bia, Ireland’s food promotion agency, was able to feature a record number of companies at the Ireland stand. According to Tara McCarthy, Board Bia CEO, Ireland’s export of high-value shellfish to China jumped 32 percent from 2015 to 2016. “Board Bia has ambitious plans to further grow the share of Irish seafood into China,” she says. “We have a number of programs to assist Irish processors in targeting new customers that are willing to pay a premium for high quality seafood from Ireland.”
Next year’s CFSE will again be held at the Qingdao International Expo Center from November 7-9. According to local government officials, the new light rail line from downtown Qingdao to the Expo Center will be operating by next summer, which will make getting to and from the Expo Center faster and easier.
CFSE 2017 Facts and Figures
Net Exhibit Space 36,300 square meters (+7%)
Number of Exhibiting Companies 1,503 (+8%)
Number of Exhibiting Countries 45 (0%)
Number of Visitors 29,250 (+5%)
Number of Visiting Countries 99 (+3%)
About Sea Fare Expositions, Inc.
Sea Fare Expositions, Inc. is a professional trade show management company that has been producing trade shows for the seafood industry since 1984. Sea Fare organized the first China Fisheries & Seafood Expo in 1996.
In 2005, Sea Fare Expositions established a wholly owned Chinese subsidiary, Sea Fare (China) Ltd. in Beijing. Sea Fare (China) provides sales and operational support services for China Fisheries & Seafood Expo for both Overseas and Chinese exhibitors and visitors. Sea Fare and Sea Fare (China) also provide marketing services for companies interested in developing markets in China.